Archive for March, 2008

6 Steps For Managing Your Search Marketing Campaign

Wednesday, March 26th, 2008

Your search marketing campaign is not a set it and forget it effort. To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis: Test your keywords. You should be constantly testing keywords and keyword phrases. Aim for ...

Directory Submissions - Are They Worth The Effort?

Wednesday, March 19th, 2008

Yahoo directory is particularly worth submitting a link into in order to get listed on the yahoo search engine. Since yahoo will obviously place higher weight on sites listed in their directory, so it would be expected that a site placed in yahoo directory will improve its ranking on the ...

Repetition - The Key to SEO Success

Wednesday, March 12th, 2008

Understanding what works when it comes to search engine optimization is often as simple as understanding the value of repetition. When a campaign to help improve the rank of a given website is completed to a satisfactory level, it is imperative to take notes about what was done in order ...

Keyword Research - ABCs Of Doing Keyword Research

Wednesday, March 5th, 2008

If you do any kind of search engine optimization (SEO) with your website, you need to know how to find the right keywords. If you aren't able to find keywords that can drive traffic to your website freely, then you're going to have a very difficult time being successful with ...